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Irish Mirror
Irish Mirror
National
Ellen Fitzpatrick

Irish people spent €44 million on Easter eggs in 2019

Irish people spent €44 million in total on Easter eggs on the lead up to the big day.

Consumers spent a record breaking €208.2 million in shops in the week prior Easter according to Kantar.

This figure includes the amount spent on the chocolate eggs as well as other goods in preparation for Easter Sunday.

Due to this the overall sector grew by 4.1% in 12 weeks.

 

Each major retail outlet saw a surge in Easter egg sales with an increase across the board.

Dunnes Stores saw a growth of 6.1%, the highest increase they have seen since 2016 and on its way to retaining the number one position.

Tesco grew by 2.8% due to the retailer now offering own brand eggs that generated 47% of its overall sales.

 

Supervalu also saw a rise in sales which mostly consisted of lamb, beef and fish in the weeks coming up to easter.

Lamb sales rose by 13.2%, beef increased by 12.8% and fish by 11% in Supervalu alone.

Aldi and Lidl continued to create growth in Dublin but this year saw a significant increase in sales outside of the city with overall growth of 11.9% and 5.7% respectively compared to last year's sales.

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