An Irish food company has launched a new campaign to provide the Simon Community with 30,000 meals worth of meat.
Former MasterChef judge Nick Munier helped launch Kepak’s “Sunday Roast” campaign.
The company will be delivering a range of beef, lamb, pork and chicken products to locations across Dublin, Cork and Limerick once a week for a year.
Kepak chief Blathnaid Ni Fhatharta said: “The Sunday roast is something many people have nostalgic memories of and this campaign will provide a nutritious meal in a traditional social setting to those for whom it may otherwise not be possible.
“Studies have demonstrated the immensely positive psychological impact of coming together at meal times.
“Through this partnership Kepak is hoping to revive this tradition for individuals and families who may have fallen on hard times.”
They said: “With the ongoing housing and homelessness crisis, there has never been a more relevant time for Kepak to partner with a charity such as the Simon Community.”
Commenting on the initiative, Nick Munier added: “I’m honoured to be able to join Kepak and Simon Community as an ambassador for their Sunday Roast Campaign.
“I have great childhood memories of roast dinners with family and by working with Kepak and Simon Community I hope to be able to share this tradition with those less fortunate than I was growing up.
“The Sunday Roast campaign will give people the chance to come together once a week to enjoy a hearty, nourishing meal in a warm and welcoming environment.”
Welcoming the partnership, Louisa MacKenzie, from the Simon Community, said: “We are truly delighted to have Kepak come on board to help us provide a nutritious roast dinner to the many families who simply cannot afford to.
“Partnerships such as this are what we envisaged when we launched Food For Simon in 2009.”
