At first, it sounded a bit absurd, Milwaukee Bucks part-owner Marc Lasry mentioning the possibility of the NBA resuming play deep into the summer on Thursday on CBNC's Halftime Report.
"I think you'll start seeing fan-less games," he said, "and you'll start seeing them hopefully in August."
It was a comment that created pause, the league going to such lengths for a restart.
The amount of revenue at stake for the chairman and CEO of Avenue Capital Group is significant, as it is for the rest of the league's owners.
But they hardly are alone.
Much is at stake for those beyond the owners' suites, which is why even with such an improbably late start, there is almost groundswell for resumption.
There are, in fact, ample stakeholders when it comes to finding a way to close out 2019-20 amid the new coronavirus pandemic.