Apple unveiled not just one new version of the iPhone X, but three, in its biggest event of the year.
Among the trio is Apple's largest ever phone – the iPhone Xs Max – which features the biggest display that Apple has ever put in a phone.
Many details about that new phone, including its shiny gold colour, were accidentally leaked by Apple ahead of the event. The other two devices are the slightly smaller iPhone Xs and the cheaper iPhone Xr version.
But it wasn't just the iPhones that were revealed at the event. Lots more was announced, including huge updates to the Apple Watch and long-awaited new accessories.
The new Apple Watch was also leaked ahead of the event, showing the first re-design of the wearable since it was released.
Live Updates
19:39
Wondering which new iPhone you should buy? We've put together a questionnaire to help you choose the one that's best for you:
Which new iPhone should you buy? XS, XS Max and XR compared
Take our quiz to help you decide which new iPhone is the best one for you to buy
19:51
We've put together some pieces about each new product announced today.
Here's everything you need to know about the Apple Watch Series 4:
Apple completely re-designed the Apple Watch. Here it is
The device will be able to carry out an electrocardiogram
20:01
And here's everything you need to know about the iPhone XS and XS Max:
Here's the brand new, stunning iPhone Xs
Apple has revealed the new iPhone Xs, which it says is the most advanced smartphone ever developed. The brand new phone comes in a shiny new gold colour and boasts an improved screen. On the outside, the primary change is the colour: the stainless steel finish is now available in gold as well as the white and black of the existing iPhone X.
20:04
If you want to learn more about the iPhone XR, we have you covered:
Apple reveals super cheap and colourful version of the iPhone
Apple has revealed the iPhone Xr, the cheap and colourful version of its brand new handset.
14:14
Just over a day to go now, and the leaks continue to flow. Here's the latest suggestion: the iPhone 9 (that is, the cheaper and middle-sized version) might be short in supply, at least at first. But it's still probably going to be the one most people buy.
14:28
The iPhone XS Max might be the most interesting part of the new line-up, at least if you're in the market for showing off.
First, it will literally be the biggest phone Apple has ever made, or at least the biggest display. It's rumoured to be 6.5-inches – by comparison, the current Plus-sized phones are a mere 5.5-inches.
But it might also be the most expensive phone that it has ever made, too. The iPhone X already took that record when it breached the £999 mark last year; it makes sense that this is the new normal, and that the price is likely to stay the same. If that's the case then the bigger phone will also be more expensive: could the one with more memory be the first to cost over £1,500?
16:49
Here's a little more on that super expensive iPhone – which could be made even more expensive as a result of Donald Trump.
10:30
Good morning and a very happy iPhone day to you.
It's still night time in Cupertino, where the keynotes are hopefully all ready and the demo phones are sleeping ahead of their big day.
The BBC's Dave Lee, who was up late in California to broadcast ahead of the event, shared pictures of the preparations going on at Apple's preparations. And what preparations they are:
12:35
The Apple Store is DOWN. You won't be able to buy anything for the next eight hours or so, at which point it will come back online – with all the new phones and everything else there.
13:04
Apple appears to have leaked just about every product it has coming. There's limited details one each of them – but some important ones.
13:46
Worth remembering that even if you don't want to buy any of the new products today, all (relatively modern) iPhones are going to get an upgrade probably more profound than any of the new features that Apple has unveiled. That will come with iOS 12 – the performance-focused, mindfulness-promoting new update that will come out in the coming days, ready for the new phone.
14:55
We all know when the iPhone will be revealed. (Today, in about three or four hours.) But when will you actually be able to get it? Here's your – slightly more complicated – answer.
16:03
Worth mentioning, in the name of balance, that Samsung's already had its go at all this. If you'd like to catch up with that, check out our hands-on of the Note 9, its big iPhone competitor, as well as the Apple Watch-challenging wearable, the Galaxy Watch. Both are on sale now.
16:43
Those in Cupertino are now arriving at the Steve Jobs Theater ready for the event, which begins in just over an hour. It's a glorious, beautiful day, and the glassy sheen of the big ol' circle is looking beautiful.
16:43
The snacks are looking just as nice.
16:55
Still an hour to go before the new iPhones. But here are cleared up versions of those leaked images from last week, showing the XS and XS Max.
And here's the Apple Watch.
17:10
The Apple Park – the usually secretive campus onto which Apple lets the press for its big iPhone reveals – is very much a work-in-progress, as the nature there grows around the big circular donut in the middle. Last year was the first year it opened, and looked a little bear; as can be seen in this picture, it's coming along fast and organically.
17:23
The top bit of the Steve Jobs Theater – which is a kind of lobby before everyone gets escorted downstairs – is looking very full.
17:24
If you're interested in how that works, here's the blueprints for the theatre, which actually shows that people descend deep underground in order to watch.
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