The latest round of Apple devices - including three new iPhone handsets and the Apple Watch Series 5 - have gone on sale in the UK.
A few dozen die-hard fans queued outside Apple's flagship store on Regent Street in London before the shop opened at 8am this morning.
First in the queue was waiter Sam Shaikh, who had camped out overnight to be first to get his hands on one of the new handsets.
Apple employees clapped and cheered as the doors opened and the first people filed into the shop to pick up their pre-ordered devices.
The iPhone 11, 11 Pro and 11 Pro Max were announced by the technology giant at an event at the company's headquarters last week.
Apple said the new Pro devices are the "most advanced and most powerful" the company has ever made, with the first triple rear camera system on an iPhone.
All three devices are also powered by Apple's new A13 Bionic processors, which include machine learning capabilities that help make the phones work faster and better optimise battery life.
The firm said iPhone 11 Pro users could see up to five hours' more battery life as a result of the internal upgrades.
The iPhone 11, which starts at £729, has a dual rear camera system and a 6.1in Liquid Retina display.
The new phones are joined by the latest version of Apple's popular smartwatch - the Apple Watch Series 5 - which has introduced an "always on" display for the first time, as well as a built-in compass alongside a number of software updates.
The queue in London was fairly modest compared to previous years, due to many people pre-ordering the devices and getting them delivered to their homes.
However, hundreds of people gathered outside the Orchard Road store in Singapore, and there were similar scenes at Apple's Ginza and Marunouchi stores in Japan.
Around 100 people also waited in line outside Sydney's Apple Store for the iPhone 11 and 11 Pro launch.
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