Publisher IPC had paid an undisclosed sum for trustedreviews.com, the four-year old product review site staffed by a team of a dozen journalists. Reviews cover 19 specialist areas of gadgets and consumer electronics, and are all written by staff, as opposed to consumer-led reviews like Reevoo.com.
IPC has been looking to expand its digital services of late, introducing the housetohome.co.uk portal to cover its interiors titles and goodtoknow.co.uk for women's magazines.
TrustedReviews will build the top-end men's audience for the site, according to the release, and there is clearly strong advertising tie-in there. Managing director Hugh Chappell will stay leave in the new year after the company has been integrated at IPC, though the rest of the team remain.
Source: Release
Technorati Tags: IPCMedia, TrustedReviews
