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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

iPad lures readers from print

Research in the United States suggests that although print newspapers may have success in attracting readers to tablets there is an unhappy trade-off.

According to a Missouri School of Journalism survey of 1,609 iPad owners, 58.1% who subscribe to a daily paper and who use their iPad at least an hour a day to read news said they were very likely to cancel their print subscriptions within six months.

Source: FollowTheMedia

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