A 74-year-old woman has died after falling from the first floor at an Urban Outfitters store in Nottingham.
Police were called to the intu Victoria Centre at around 3.10pm on Friday.
She died shortly after the tragic fall, Nottinghamshire Live reports.
In a statement police said: "We were called to Urban Outfitters in Victoria Centre, Nottingham, at 3.10pm on Friday, April 12, following reports a woman had sustained serious injuries after falling from the first floor.
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"A 74-year-old woman was pronounced dead shortly after the fall. Her family have been informed.
"We are not treating the death as suspicious."
Nigel Wheatley, general manager for intu Victoria Centre, said: "We are very sorry to say that a customer passed away after an incident at one of our retailers on Friday afternoon, despite the paramedics and medical team’s best efforts.
"Our deepest sympathies are with her family and friends.
"We are unable able to provide any more information at this stage."
