The new owner of Nottingham's biggest shopping centre has confirmed it will go back to basics with the venue's name following a takeover earlier this year.
Intu signage was taken down from the front of the building last weekend, leaving behind the familiar name of Victoria Centre.
Nigel Wheatley, centre director at Victoria Centre, said: “For many in Nottingham, we have always been simply Victoria Centre, so it only seemed right to be known as that going forwards.
“We know that 2020 has seen shoppers seeking comfort in the familiar, with brands and the products they love, so we were very conscious about making any big changes.
“It’s a new era for the centre, but one where we haven’t forgotten how shoppers in Nottingham see us and what they love visiting us for.”
Since November 5, Victoria Centre has been operating on a partially closed basis with essential stores open as normal, a small number of retailers offering click and collect services and takeaway available from several food outlets.
Nigel added: “The decorations are up and the Christmas songs are playing. It may not be a completely normal Christmas but our team will be making it feel as festive as possible.
“We will be announcing our Christmas opening hours shortly to make sure everyone has plenty of time to safely get their gifts for friends and family, following government guidelines.”
Back in October, Victoria Centre left the portfolio of Intu properties plc and was taken over by new management, with Global Mutual appointed asset manager and Savills as the new property manager.
Victoria Centre will continue to have a range of measures in place to protect shoppers and tenants including hand sanitising stations and limits to the number of people inside the centre at any one time.
