Who: Kevin Brown is the new - and first - digital development director at magazine publisher IPC Connect.
When: He starts this week.
What: Working out where to take IPC's women's brands, including gossip magazine Now, teen fashion magazine Look and more mainstream, older titles like Chat, Pick Me Up and IPC's new-ish portal goodtoknow.
Why: Creative head of interactive at Virgin Media Group (formerly Flextech) implementing on-demand video, user-generated tools, syndication and mobile. So everything digital really. Before that he worked with Sky's music channels, the Daily Star's website and Teletext.
How: Brown wants to draw in the female audience that is migrating from print to the web, so with that solid TV background can we expect some more serious video developments at IPC?
Source: Release
