Dejan Ajzenkol, from project management firm Under Vaults, presents his product "mY tender" to the Best Business Innovation Awards judging panel at Warwick Science Park.
In a Dragons' Den-style event, Mr Ajzenkol demonstrated the online tender and contract management tool to a panel of leading West Midland business figures.
Judges included Alan Jackson, multi-millionaire and owner of Birmingham-based Intercity Mobile Communications, deputy chairman of Advantage West Midlands Norman Price, chief executive of Warwick Science Park David Rowe, regional director of the CBI Chris Clifford and Chris Rattigan, managing director of Coventry commercialisation specialists Rowan.
Under Vaults is a finalist in the trading category of the Best Business Innovation Awards, which aimed to celebrate the wealth of innovative talent in the West Midlands.
Also making the finals in t his category were Halesowen-based Waterite, with its system of softening water without chemicals, and Warwickshire construction solution firm Alumet Systems, which has developed the Avon Dry-Wall Beam.
The three finalists of the pre-trading category also made presentations to the judges - Tracey Budd, with a device to protects a hairdressers' hands; Khan Rasib, creator of educational board game Alphabet Runner and Paul Rusling with Wheely Power, a bicycle dynamo designed to recharge a mobile phone.
The winner of each category will be announced at an exclusive awards lunch at The White Swan in Edgbaston on September 18.
Each will receive up to £7,000-worth of advice and support from Coventry-based commercialisation specialists Rowan.