Internet advertising overtakes national papers spend

Internet advertising revenues have, for the first time, overtaken those from national newspapers, with advertisers in Britain allocating more than twice the share of their budgets to the web than the global average. Figures released today show that UK-based internet advertising grew 41.2% to £2.02bn last year, compared with national newspapers' take of £1.9bn and declines in television and other mainstream advertising media. Though the milestone had been predicted analysts did not foresee that an autumn acceleration in spending would increase the internet's share of all UK advertising to a record 12.4% in the second half of the year. (Via FT.com)