Internet ad spend booms as TV and radio slide

Television and radio ad spending hit a five-year low last year. Compared to 2005, TV ad spend was down by 4.7% (to £4.59bn) and radio's fell by 7.7% (£2.32bn), according to figures produced for the Advertising Association's Advertising Statistics Yearbook 2007. The largest gain in percentage terms was recorded by the the internet, up 47% to £2,016m, followed by the outdoor advertising sector, which increased 4% to £1,084m. The massive hike by the internet takes its share of total UK ad spend over the 10% barrier for the first time. (Via Mad.co.uk)