International students are increasingly comparing multiple countries before deciding where to study overseas, as visa rules, career outcomes and value for money become key factors in decision-making, according to IDP’s Emerging Futures 9 report. The survey found 78% of students are seriously considering more than one study destination, up from 66% in October 2024.
The report said students are now approaching international education like a long-term investment decision rather than choosing a destination based only on university reputation or tuition costs. More students are comparing visa systems, post-study work opportunities, employability outcomes and overall return on investment before applying.
According to the survey, 36% of students are considering two countries while 22% are evaluating three destinations simultaneously. The study described this as a shift towards a more “consumer-led decision process” where students actively reassess their plans in response to policy changes and rising costs.
Traditional destinations including Australia, the UK, the US and Canada continue to remain the preferred first-choice markets for students. Australia ranked highest with 31%, followed by the UK at 19%, while the US and Canada stood at 14% each.
The findings also showed visa rules are becoming a major deciding factor much earlier in the student journey. The report noted that visa feasibility has shifted from a “late-stage hurdle” to an “early decision filter”.
Among prospective students, 48% said post-study work opportunities strongly influence destination choice, while 43% pointed to savings requirements and 42% cited visa costs.
The report added that students now define “value for money” mainly through career outcomes and employability rather than affordability alone. Globally, 32% said securing strong career outcomes after graduation was the most important measure of value, ahead of teaching quality and financial support.
IDP surveyed more than 5,800 students across 118 countries and regions between March and April 2026. India was the largest source market in the survey, followed by China and Nigeria.
