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Wales Online
Wales Online
Neil Shaw

Instagram launches shoppable Christmas catalogue supporting small businesses

Instagram has announced the launch of its first-ever shoppable Christmas catalogue, supporting small businesses across the UK during the festive season.

Curated by creators from across Instagram and re-inventing the nostalgic Christmas catalogue tradition, ‘ The Instagram Christmas Edit: Supporting Small Businesses ’ is full of sought after gifts from a diverse range of businesses across fashion and beauty to food and homeware.

With 43% of UK businesses reporting a decrease in profits compared to what is normally expected for this time of year, Instagram has teamed up with top creators to celebrate independent brands. Creators include LGBT activist Tanya Compas, body positivity champion Megan Jayne Crabbe (aka @BodyPosiPanda) and fashion stylist Monikh Dale who have all shared their top products from their favourite small businesses.

From Instagram-brands born during lockdown, like vegan hair and skincare brand @okin.epidermis, to eco-friendly drinks brand @punchydrinks through to luxury fashion and homeware brands including London jeweller @daphine or luxe shirts from Monikh Dale’s favourite @withnothingunderneath, there’s a gift for everyone this Christmas no matter your budget.

Eva Chen, VP, Fashion Partnerships at Instagram said: “Small businesses are an integral part of the Instagram community and over the last few months we’ve seen over 1.5 million mentions, posts and comments from people in the UK, showing their support for small businesses and buying local.

"That’s why we have teamed up with a group of amazing creators to create The Instagram Christmas Edit, a shoppable catalogue packed full with some of the much-loved and unique British brands on Instagram, just in time for Christmas.”

All products featured in the catalogue are instantly shoppable in just a few clicks with all items linked straight to the brand’s Instagram page for a stress-free shopping experience from the comfort of your own home.

Those looking to treat loved ones with something extra special from a small business this season, can shop ‘ The Instagram Christmas Edit: Supporting Small Businesses ’ here:

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