- A new report suggests Instagram is creating a "copy and paste" effect that is diminishing the appeal of luxury travel.
- The study by Preferred Hotels & Resorts found that affluent American travellers are experiencing "destination disillusionment" due to social-media-driven designs.
- Sixty-eight per cent of respondents felt hotel designs were overly focused on being "Instagram ready", with 62 per cent describing luxury hotels as "beige".
- Luxury travellers are increasingly rebelling against this "Instagram-washing backlash", with many unwilling to pay for generic accommodations or visit places popular with influencers.
- The report highlights a strong desire among wealthy travellers for unique, authentic experiences and individuality over algorithm-driven itineraries or the pressure to post online.
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