Despite bosses' last-ditch attempts to save Thomas Cook last week, the 178-year-old travel firm collapsed, leaving thousands of holidaymakers stranded abroad.
The company ceased trading with immediate effect, cancelling all bookings, flights and holidays - and forcing its resorts and hotels to shut their doors.
The group owned a number of brands, including Sentido, Sunwing, Sunprime and Smartline.
But the latest to open under the same umbrella was Cook's Club, a design-led but affordable hotel group aimed at the millennial generation, the MEN reports.
Recognising a change in appetites among young people, Thomas Cook retired its Club 18-30 brand late last year and switched the focus from hedonism to health.
It opened a range of hotel spaces designed to be as beautiful, and as Instagram-friendly, as possible, down to the unicorn inflatables scattered across the surface of the swimming pools.
The first to open in June 2018 was Cook’s Club Hersonissos, on the Greek island of Crete, with seven new hotels opening under the brand in little more than a year.
Cook's Clubs are now scattered across Gambia, Turkey, Mallorca, Bulgaria, Greece and Egypt.
The latest was Cook's Club El Gouna, located on the water's edge of a luxurious man-made lagoon just north of Hurghada.
This hotel, on Egypt's Red Sea coast, only opened in August, and had its launch party two weeks ago.
The hotel was decorated with floor cushions, palm trees and wooden decks.
The grey and brown colours chosen for the hotel contrasted sharply against the blue of the swimming pool.
Grey sunbeds were dotted around the water's edge, with matching bean bag chairs scattered beneath the shade of umbrellas.
El Gouna itself is a network of 36 twisting and interconnected islands, all made by hand only three decades ago by construction company Orascom.
The desert was carved away and the resort boasted three huge marinas, two golf courses, 11 spas and around 2600 hotel rooms - all under a blanket of year-round sunshine.
Tuk tuks crawled over the resort like colourful bugs, transporting visitors around for 15 Egyptian pounds (around £1 sterling) per person per trip.
Due to open in El Gouna this November was Casa Cook, another Thomas Cook-owned hotel brand with a similar design but an even more luxurious travel experience.
It's not yet clear what will happen to the Cook's Club hotels, and to the Casa Cook group but for the time being, beds, restaurants and pools remain empty at the resorts.
Now more than a week since news of the collapse broke, efforts continue to repatriate the 150,000 holidaymakers left stranded overseas.
The UK Civil Aviation Authority (CAA) said 115,000 people have been successfully flown home so far, but the operation will continue until October 6.
Once all travellers have been repatriated, the CAA will begin the refunds process for ATOL protected holidays.
CAA chief executive Richard Moriarty said: "As we start the second week of our flying programme, we remain firmly focussed on the enormity of the challenge we still have to deliver. We have returned over three-quarters of Thomas Cook passengers back to the UK and are now also working on the challenge of refunding the 360,000 ATOL protected future bookings as soon as possible.
"The scale and complexity of our repatriation and refund operations will inevitably cause some inconvenience and disruption and I would like to thank Thomas Cook customers for bearing with us."
