Travelodge has unveiled its revamped Wallasey New Brighton venue, which is the first to be upgraded under its budget-luxe design initiative.
In April 2022, Travelodge announced its biggest brand refresh to date with a multimillion-pound investment programme for 60 UK hotels. Completion on the Wirral venue, which has 66 rooms, is due this week.
The budget-luxe design includes a new navy blue brand colour, paying homage to the brand's roots. It also includes a number of sustainable initiatives such as new carpet being made from recycled fishing nets.
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At the heart of the hotel is an elegant reception, acting as a hub for guests with decorative panel design, soft low LED lighting, stylish leather bench seating and wooden style flooring.
Each room features the Travelodge king-size Dreamer bed sitting within a light box bed frame with bedside reading lights and USB charging points.
Hotel manager Jane Jackson said: "My team and I are delighted that our hotel is one of the first Travelodge’s to be upgraded to the new budget-luxe premium look and feel design. This is our most radical brand transformation to date and the budget-luxe design certainly has the wow factor for our customers.
"The Travelodge budget-luxe design has been created in response to ever increasing expectations from customers. Britain is now a nation of budget travellers, with more of us choosing to stay in budget hotels than any other hotel type and thoughtful, stylish design and homely touches really matter in today’s world when staying away for business or leisure."
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