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National
Daisy Jackson & Sean Seddon

Inside the brand new Thomas Cook hotel customers may never get to use

The collapse of Thomas Cook has rocked the travel industry and tore up travel plans for thousands of holidaymakers.

A huge effort has been under way in recent weeks to get stranded tourists home after the big name firm went bust.

The shock news has also thrown Thomas Cook's range of hotels into doubt and they could be left sitting empty.

The future of Thomas Cook's new range of hotels is uncertain following the firm's collapse (Cook's Club)

A number of resort and hotel brands are owned by the former travel giant, including Sentido, Sunwing, Sunprime and Smartline.

The latest hotel brand to open under the same umbrella was Cook's Club, a design-led but affordable hotel group.

The swanky, Instagram-friendly style of hotel was meant as an update to the Club 18-30 model, a modern reboot aimed at millenials.

The future of Thomas Cook's new range of hotels is uncertain following the firm's collapse (Cook's Club)

The first to open in June 2018 was Cook’s Club Hersonissos, on the Greek island of Crete, with seven new hotels opening under the brand in little more than a year.

Cook's Clubs can be found in Gambia, Turkey, Mallorca, Bulgaria, Greece and Egypt.

The latest was Cook's Club El Gouna, located on the water's edge of a luxurious man-made lagoon just north of Hurghada.

The future of Thomas Cook's new range of hotels is uncertain following the firm's collapse (Cook's Club)

This hotel, on Egypt's Red Sea coast, only opened its doors in August, and only had its launch party two weeks ago.

With poolside DJs, plush gyms and bespoke design, the 21st century update look good but weren't enough to save the world famous brand.

Though both properties in El Gouna will remain operational, bumpered from the liquidation by Orsascom, it's not certain who will save the other properties around the globe.

Cook's Club El Gouna and Casa Cook El Gouna will be renamed and franchised out to an alternative, yet-to-be-confirmed tour operator.

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