It seems the common playground game of kiss-catch is suddenly not so innocent after all.
Rather than being the innocent game it once was- when boys tore around the schoolyard after girls just to hear them shriek- it is now, apparently, a sign of an overly sexualised society.
Birmingham council's ominous-sounding Inappropriate Sexual Behaviour team has been called to several schools in the west Midlands after teachers became worried that youngsters were being too flirty.
They were concerned, according to reports, that children as young as seven were showing signs of knowing too much about sex too soon. The internet and television were to blame.
But are these children really promiscuous types in the making or simply youngsters playing the playground games we all did when we were in primary school?
Penny Barber, from the sexual health charity the Brook Advisory clinic in Birmingham, is quick to admit that youngsters are exposed to a much more sexualised society than past generations, with images of sex much more prevalent today.
But rather than trying to suppress the changing emotions of prepubescents, Ms Barber says the government should insist that all schools offer sex and relationship education.
That way, she says, if youngsters are exposed to inappropriate behaviour at home, on the television or on the internet, they will not simply copy it, but will understand why it is not acceptable to behave in a similar way.
Despite growing concerns about overly sexualised youngsters and teenage pregnancies, the government is nervous about calls from lobbyists to make personal, social and health education (PSHE) a foundation subject at all key stages. Surely a classic case of prevention being better than cure?
