The International Newspaper Marketing Association is now the International NewsMedia Marketing Association. INMA explains its subtle change of title as a sign of the times. INMA, based in Dallas with 1,300 members in 82 countries, has long championed newsprint. Now its executive director, Earl Wilkinson, talks of "a changing information landscape," adding: "We're the same association today as yesterday. We're just a bit more inclusive... We are strong believers in marketing and journalism."
Is the World Association of Newspapers likely to follow suit? Its ceo, Timothy Balding, says not. Or did he really mean, not yet?
