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The Guardian - UK
The Guardian - UK
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Infographic storytelling

Course overview

Data visualisation is a new visual language that can be extremely effective as a means of telling stories and distilling large amounts of data into digestable images. This course provides an overview of the data visualisation process and its potential as a storytelling medium. You’ll find out how to interpret datasets and understand the basics of popular visualisation techniques. You’ll learn how to interpret a brief and how to frame your final project for your audience.


Course content

This one-day introductory course mixes theoretical instruction with exercises in sketching, storyboarding and data collection to provide a thorough grounding in the fundamental principles of data visualisation. Attendees will also produce an original infographic created to a specific brief.

Topics covered on the day include:

  • Introduction to the history and principles of data visualisation
  • Data, story, design – the process of linking disciplines
  • Understanding datasets and testing different perspectives
  • Framing data for the target audience
  • Maximising design for best impact, understanding and memorability
  • Visualising data for different media•Understanding how to create briefs and respond to client briefs
  • Group activities to discuss example briefs, and explore solutions
  • Group presentations of their visual outcomes


Booking information

This course can also be tailored to the specific needs of your organisation. Please enquire on 020 3353 3923 or email corporate.masterclasses@theguardian.com

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