The dramatic circulation plunges at The Independent and the Independent on Sunday prompt Peter Preston in The Observer to comment: "Something must be done."
(For new readers, the October ABC figures show both the Indy and Sindy down 9% in a month and down 16.3% and 21.4% respectively in a year). "These are drops even Richard Desmond would gag over", writes Preston.
He concludes that raising the Indy's cover price to £1 "doesn't look a very bright decision now" and asks: "Is anybody out there in Dublin having second thoughts?" I rather think the Indy's editor, Roger Alton, is wondering that too.
It would be fascinating to know, would it not, what he said when he was told that his efforts to relaunch a full-colour Indy would be undermined by a price increase?
