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The Guardian - UK
The Guardian - UK
Technology
Aleks Krotoski

Industry's profits slow down

As Greg reported earlier in the week, the future may look rosy for the interactive industry in general, but there are signs that software sales are slowing down, with major publishers revising their initial bullish predictions for Q1 2006 to more cautious levels.

Publishers EA and Take 2 made public that they anticipated too much from their releases in 2005, with both companies coming in low on their fiscal predictions according to trade paper MCV.

According to the BBC, a Forrester Research Report suggests that the dream of attracting new gamers to digital convergence through newfangled games consoles is misplaced, and the future of games technology in the mainstream is the handheld console. Making a profit in future on traditional hardware may be reliant upon the creativity of games developers to attract new audiences or to adopt advertising in-game to balance the budgets.

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