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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Indiana paper first in US to adopt Berliner format

An Indiana paper has become the first in the US to switch to the Berliner format, the same shape as The Guardian. The Gannett-owned Lafayette Courier & Journal adopted the 18 x 12 inches shape yesterday and is convinced, on the basis of prior research, that it will prove reader-friendly. The paper's publisher, Gary Suisman, says: "One gentleman sized it up well, saying, 'What took you so long to figure this out?'." The change of shape necessitated new presses at a cost of $24.1m (£12.9m). (Via jconline.com)

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