Why choose a 40C wash when there are two 30C cycles available? Photograph: Indesit
Is this the least green advert on television? A woman goes over to a washing machine, puts in some clothes and, despite having two 30C washing cycles to choose from, opts to do her washing at 40C.
What is she thinking of? Does she not realise that by opting for the cooler wash she could reduce the electricity she uses by 40% and, by cutting her energy use reduce her carbon footprint? The advert is for Indesit's Moon washing machine - an A+ rated model. But if you care about the energy rating, surely you've got the message by now that a lower temperature is as effective and much more green.
Retailers and washing powder manufacturers have caught on and are changing their washing advice, or at least suggesting to consumers that they consider a lower wash, so why doesn't Indesit do its bit to persuade us 30C should be the norm? The advert tells us we have reached a time when humans and machines work together - sadly they chose to put their collective energies into creating a planet-busting hot cycle. Future friendly? Hardly. But is it the least green advert on TV, or are there other worse offenders?
