The founder of fashion firm In The Style has said he was “totally overwhelmed”as his “little baby” made its debut on the junior market.
Adam Frisby made the comments on Twitter as the online womenswear retailer floated at 200p per share valuing the company at £105 million. The shares rose 16% to 232p in early trading.
In The Style, known for collections it has created and launched with celebrities, such as reality TV star Billie Faiers, was founded in 2013. This year a number of new partnerships agreed with influencers are due to launch.
Other plans include investing more in tech and moving to a larger warehouse.
Liberumacted as bookrunner.
Frisby, who is a 23.1% shareholder, said: “Our successful admission to AIM is a milestone we are delighted tohave achieved.”
InThe Style is among retailers that have seen growth during the pandemic. Total sales in the 13 weeks to December 31 more than doubled (169%) to £13.5 million, while during the same period new customer numbers leapt 45%.
