Good morning.
It’s been almost a decade since I started writing this daily newsletter, and it will be two more weeks before I stop. So bear with me over the next fortnight as I offer a few final thoughts.
The business world has changed dramatically in the last decade. The technology transformation is well documented elsewhere. But what I’ve found from countless roundtable discussions with CEOs is that conversations purportedly about technology very quickly devolve into conversations about people. How do I lead in this period of unprecedented change? How do I get my team to embrace the transformational potential of technology rather than resist it? How do I push responsibility and decision making to the edge—essential to cope with rapid change—while ensuring my employees are engaged, inspired and aligned with the company’s mission and values as they drive the business forward?
In CEO Daily, and at Fortune more broadly, we have tried to help leaders answer those questions. Our reporting, our storytelling, our benchmarking, and our convening are all intended to serve the same goal: to make business better. How well we succeed is left for others to judge. But I have asked a few CEOs to take a stab at the question: What makes Fortune important and relevant to you in today’s world? I’ll share their responses over the next two weeks. A few to start:
“Fortune is critical to the business world, not just chronicling vast movements, but steering thought leadership and innovation. In an era where disinformation is abundant and wisdom is scarce, Fortune distinguishes itself by not only reporting on the global economic landscape, but by providing the very insights that shape it.”
—Albert Bourla, CEO, Pfizer
“In a business news environment largely defined by headlines and sound bites, Fortune provides deep insight and sharp perspectives to explain today’s challenges so we can better anticipate tomorrow’s opportunities… [It] cuts through the noise to make sense of what matters in business.”
—Karen Lynch, CEO, CVS Health
“Business leaders today must be comfortable adapting to uncertainty and rapid change. Fortune is a trusted resource when it comes to navigating that change, with timely insights, rich storytelling, and rigorous rankings to hold company accountable. I admire their commitment to not only report on the state of business, but to make business better for generations to come.”
—Ed Bastian, CEO, Delta Air Lines
More to come. News below.
Alan Murray
@alansmurray
alan.murray@fortune.com
