Tokyo love hotels range from huge, neon-lit faux castles located at busy motorway intersections to shabby concrete boxes in city backstreets.Photograph: Jeremy Sutton-Hibbert/FreelanceThe hotels are used by couples looking to add novelty value to their love life or simply spend time away from their cramped apartments.Photograph: Jeremy Sutton-Hibbert/FreelanceAn estimated 2 million Japanese visit a love hotel every day.Photograph: Jeremy Sutton-Hibbert/Freelance
Innocent human interaction is kept to a minimum to spare the blushes of the guests, who often include those having extramarital affairs.Photograph: Jeremy Sutton-Hibbert/FreelanceWith their impressive occupancy rates and relatively low operating and start-up costs, Japan's love hotel industry generates annual sales worth more than the entire UK hotel industry.Photograph: Jeremy Sutton-Hibbert/FreelanceMany of the 8,000 seedier hotels are gradually being replaced by more respectable establishments thanks to a 1985 law that bans the construction of new hotels with an overtly sexual theme.Photograph: Jeremy Sutton-Hibbert/FreelanceCash transactions can be completed by machine or via a booth designed to allow guests and receptionist to avoid eye contact.Photograph: Jeremy Sutton-Hibbert/FreelanceThese days, any newly built or refurbished hotel is more likely have karaoke machines and wide-screen TVs than revolving beds and fur-lined handcuffs.. Photograph: Justin McCurryPhotograph: Justin McCurry/FreelanceA fruit machine is one of the attractions of this roomPhotograph: Justin McCurry/Freelance
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