In pictures: Techy-types strip for charity

Fabio de Bernadi. Italian. 30. Co-founder. Lover. Living in an entirely white satin loft apartment as a shrine to Steve Jobs, he pads around gently upon his naked handsome feet thinking to himself about life and the next Apple keynote. Currently contemplating his web strategies for Veedow.com, Wishpot and Ilikeucoz.com. Photograph: Paul Clarke/PR

Hermione Way gets behind the curtains and under the sheets of the European Tech industry on TechFluff.tv. Photograph: Paul Clarke/paulclarke.com

Malcolm Scovil is the man behind Leapanywhere.com, a free hub for volunteer opportunties and charity events. But what about the Behind behind Malcolm? The bottom of a great entreprenuer is less well-documented compared to his mind, but in Malcolm's case, they are both tightly-honed and a little bit cheeky. Photograph: Neil Raja/Neil Raja

Zuzanna Pasierbinska-Wilson, aka @huddlesuz, is in charge of marketing and everything nice at Huddle.net. Photograph: Stephanie Bouchet/Stephanie Bouchet

Huddle in the huddle. They brought you an awesome collaboration tool that some say is "the next Google". They fly the start-up flag for the UK and gave you a supreme entrepreneur meet-up, DrinkTank. What will they do next? Photograph: Neil Raja/Neil Raja

Gabrielle Laine-Peters puts the fizz into FiZog, her new business helping people get to a firm grip on Social Media. She likes her Vodka Martinis dirty and everything else dirtier. Photograph: Paul Clarke/Paul Clarke

Joe Stephniewski, or DigiJoe as he is known as in geek speak, is the co-founder of Skimlinks. Joe has built a number of web startups, but this is the most promising one. Joe cut his tech-teeth at an IT degree in Sydney before a brief foray into the record industry, finally settling to use his geek instincts for money, power and nude fame. Photograph: Neil Raja/Neil Raja

Clothes cannot contain the bountiful talents of all action, community-managing, copy-writing, burrito-eating Poppy Dinsey. Ex-Snarky girl vlogger, she now applies her well-rounded abilities to keeping it real in the world of online real-estate. Photograph: Paul Clarke/Paul Clarke

Rejected by the male model industry (he couldn't turn left), Sam Mathews went on to become the self proclaimed "King of the geeks" after founding the worlds number one professional video gaming team, FNATIC. Alongside this he set up, playground for the Geeks in the form of a gaming social network UGAME.net, and now also runs a web design studio based in Mayfair called NeverBland. Photograph: Giulio Marcello/Giulio Marcello

Mike Butcher, known to some as The Butcher and currently the iron-fisted mogul of TechCrunch Europe. Yet behind the steely journalistic front and beneath his tenacious drive for truth in technology, lies a softer, more velvety side that we sometimes don't get to see. Photograph: Paul Clarke/Paul Clarke