In pictures: Sunday's Premier League action

Albion fans Frank Skinner (right) and Adrian Chiles have spotted something amusing ahead of West Brom's match with Newcastle. A tubby, topless Geordie perhaps? Wouldn't be the first time Photograph: Clive Mason/Getty Images

Chiles and Skinner have further cause to smile in the 32nd minute when Somen Tchoyi wraps his foot around the ball and curls it beyond the reach of the keeper Tim Krul. 1-0 to West Brom Photograph: Nick Potts/PA

Albion's Chilean defender Gonzalo Jara gets the better of his Argentinian opponent Jonas Gutierrez with a hazardous challenge Photograph: Andrew Yates/AFP/Getty Images

But not all is happy in the West Brom camp. Here Jara (left) and Paul Scharner exchange words after Newcastle had threatened their goalmouth Photograph: Nick Potts/PA

Newcastle United's Danny Simpson wins the ball above a reluctant Jerome Thomas Photograph: Nick Potts/PA

Andy Carroll attempts an overhead kick but is crowded out Photograph: Ian Horrocks/Newcastle Utd via Getty Images

In the 71st minute, Peter Odemwingie adds a second goal for the home side by skewing a shot through Steven Taylor's legs and across the dive of the despairing keeper. The striker had seized possession after Danny Guthrie's slip and though he ought to have passed the ball to a team-mate, his selfishness paid dividends Photograph: Nick Potts/PA

Odemwingie scores his second and Albion's third thanks to more lax Newcastle defending. This time Sol Campbell and Taylor were caught off-guard and Odemwingie's pace saw him round the keeper before slotting home. 3-0 Photograph: Nick Potts/PA

Campbell, making his 500th Premier League appearance, stands dejected. Even a late consolation strike for Newcastle can't put a gloss on what was a torrid performance from the visitors. 3-1 it ends Photograph: Nick Potts/PA

Mounds of snow outside the Stadium of Light show the lengths Sunderland have gone to to ensure their fixture with West Ham goes ahead Photograph: Mike Egerton/EMPICS Sport

Sunderland's Danny Welbeck looks to unpick West Ham's defence as James Tomkins lunges in to block him Photograph: Mike Egerton/EMPICS Sport

Steve Bruce is having a barney on the touchline. He knows today is an opportunity for his side to climb as high as sixth in the table, depending on the result Photograph: Lee Smith/Action Images

A breakthrough arrives in the 34th minute when Asamoah Gyan's accurate cross picks out Jordan Henderson near the penalty spot. His side-footed shot finds the far corner of the goal. 1-0 to Sunderland Photograph: Graham Stuart/AFP/Getty Images

The 20-year-old midfielder is surrounded by his team-mates who realise what a good, first-time finish that was Photograph: Graham Stuart/AFP/Getty Images

Carlton Cole, Scott Parker and Matthew Upson wear familiar expressions of regret Photograph: Alex Livesey/Getty Images

Parker tries valiantly to lift his side, but chances are few and far between for the visitors. Cole misses their best opportunity early in the second half following a defnsive mix-up. His shot went wide ... Photograph: Lee Smith/Action Images

West Ham ultimately slump to their eighth defeat in 16 matches this season - a result that sends Avram Grant's side bottom of the table yet again. Sunderland's 1-0 win lifts them to seventh Photograph: Lee Smith/Action Images