In for a Penny viewers were left speechless tonight as a mother and son played a very questionable game.
Tonight's show came from Barry Island with the residents taking part in several games in a bid to win cash.
Stephen Mulhern was there egging them on, but fans were left stunned as they watched one game involving a sausage roll.
To win £100 one person had to lie on the ground while the other rolled a sausage roll up their body and into their mouth using their nose.
Couples eagerly took part in the task, but one mother and son also had a go, with viewers having a lot to say about the matter.
The mum lay on her back as he son said: "Close your legs mummy" as he began to roll the sausage roll.
Stephen said: "This is beautiful" and the son said as he got to his mum's crouch "the last time I was down here was about 47 years ago."
Stephen said: "Steve get it in mummy's mouth, this is glorious."
Steve managed to get it in his mum's mouth successfully as Stephen asked her: "mummy how was that for you?"
And she replied: "That was nice."
But viewers were left shocked and lots of them took to social media to comment on what they'd seen.
@erasmo2058 said: "Not sure “close your legs mum” is appropriate viewing this early."
holidayangel said: "What have I just seen?"
Vic said: "The mum and the son with the sausage roll, I am absolutely crying."
Shirleigh said: "This is pre watershed?!"
Chloe said: "The son & mum I'm dying."
@awfultiredboss said: "Imagine mounting your mum on TV and running your face up her entire body for £100.... That cannot be unseen. Damn you Stephen Mulhern."
*In for a Penny continues at 7pm on ITV next Saturday
