MUMBAI: For the first time in its history, the Mumbai Cricket Association (MCA) has decided to hire a PR agency. On Thursday, the MCA floated a 'Request for Proposal for appointment of a PR agency' on its website.
In the RFP, MCA secretary Sanjay Naik has mentioned that "the MCA invites sealed tender documents for Appointment of PR Agency. The registered firm having a proven track record of expertise in the above field may submit their proposal to the secretary, MCA.
The tender document can be downloaded from the website www.mumbaicricket.com. The cost of the tender document of Rs. 10,000/- (non refundable) shall be given through bank draft in favour of the MCA along with the technical bid.
The last date of submission of the tender is January 13 on or before 5 pm.
The primary objectives of this RFP, as per the MCA, are: "To create awareness about MCA across the social media platforms. The selected agency shall be responsible for the overall digital marketing and communication campaigns across all social media and digital channels.
To formulate outreach and stakeholder communication strategies to build and sustain community support through awareness and engagement using social media handles. To effectively and innovatively disseminate information about MCA various activities to all stakeholders."
"The bidder should have an average annual turnover of Rs.10 crore in the last three financial years i.e. 2018-19, 2019-20 and 2020-21 as per the audited balance sheet available at the time of submission of tender, should have a minimum of 50 employees on its payroll, and should have a nationwide presence," said the MCA.
