Evian: “Baby Surfers” (Starts at 00:04) – France
A surfer washes ashore after being bashed on the head by his board and discovers he’s being looked after by babies. It can only mean one thing: he’s somehow ended up in an Evian advert.
Agency: BETC
Director: James Rouse
Natural Resources Defense Counci: “The Extraordinary Life and Times of Strawberry” (Starts at 01:42) – USA
Compellingly filmed, this insight into the life of a strawberry captures your attention and doesn’t let go. It moves at such a pace that you don’t really know where it’s headed … which makes its message about food waste all the more effective.
Agency: Sapient Nitro
Director: Martin Stirling
Com Hem: “Astronaut” (Starts at 03:40) – Sweden
Lou Reed’s ‘Satellite of Love’ proves the perfect musical accompaniment to this lovely homage to childish imagination. A young girl pictures herself as an astronaut and her fantasy is fully indulged by director Tobias Granström’s impressive use of in-camera trickery and VFX.
Agency: M & C Saatchi
Director: Tobias Granström
Ikea: “Wonderful Life” (Starts at 04:44) – UK
We are all involved in our own life adventure according to this charming advert for Ikea. While the young couple at the heart of this film have a pretty conventional life, in their heads they see themselves as racing drivers and champion tennis players … and, in a way, they are. (Though they’re not, obviously.)
Agency: Mother
Director: Gary Freedman
Jason Stone is the editor of David Reviews
