They're the salvation in the middle of the bewildering labyrinth of IKEA.
We're talking about meatballs, of course.
Served with potatoes, creamy gravy and lingonberry jam, they're about as famous as its flat-pack furniture.
And now vegans can get in on the action too.
The Swedish homeware giant has launched a vegan-friendly version of the most popular meal served in its restaurants.
In place of beef and pork mince, the Plant Balls are made with ingredients including yellow pea protein, oats, potatoes, onion and apple.
IKEA says they have just four per cent of the climate footprint of the original meatball, contributing to the company's ambition to become climate positive by 2030.
Hege Sæbjørnsen, sustainability manager for IKEA UK and Ireland, said: "At IKEA, we are committed to having a positive impact on people and the planet.
"In order to reduce the climate footprint of the total IKEA business, including our food business, and make climate friendly, delicious food available for everyone, we are making sure meat alternatives are an easy, desirable and affordable choice.
"With the new plant ball we can now offer meat lovers a great tasting, more sustainable alternative – without compromising on the IKEA meatball experience that is loved by so many."
They'll be available to buy from August 3 from IKEA's Swedish Food Markets, priced at £2.75 for a 500g bag to take home, and its Bistros, priced at £1.50 for a portion of eight.
They'll then be rolled out to in-store restaurants from October 26.
