Flat pack furniture giant Ikea is having a Black Friday sale – but in a twist to the retail extravaganza, it will be in aid of helping the planet.
The Swedish chain said it will be called ‘Green Friday’ and will incentivise customers to recycle.
The sale will apply on its buy-back scheme and all customers using the returns options will get an extra saving.
Ikea said that instead of providing Black Friday discounts, it will offer Ikea members an incentive to take advantage of the company’s buy back and resell scheme.
Members of its Family club loyalty scheme could receive an extra 20% off new items bought between the November 19 and 29 as part of its ‘Green Friday’ offer.
The initiative, which was launched earlier this year, offers to buy back unwanted Ikea furniture from customers for resale, giving customers the estimated worth of the old furniture on a refund card that can be spent on new items in store.
From Friday, members will receive an additional 20% on their refund cards if they sell an item back to Ikea.
Customers must list their items using Ikea’s buy back estimator tool before November 29 to receive the offer, but there is no expiry date for using the refund as Ikea is encouraging customers to buy only when they need.
“During the busiest shopping period of the year, of course we want to offer our customers a discount which they can use and benefit from,” Ikea UK and Ireland commercial activities leader, Anna Liakh said.
“However, it’s important that we consume thoughtfully all year round.
“We are happy to be boosting buy back gift card vouchers by 20 per cent so that customers can invest this discount into something they really need, either now or at a later date.”
Items bought back by Ikea are resold as second-hand in circular hubs in-store, or can be reserved via the online circular hub for collection.
The scheme is part of Ikea’s plan to reach net zero emissions by 2050.
