One hundred cats mucking about in an Ikea store made the latest TV campaign for the Swedish furniture maker a surefire viral hit – but it also makes for even better internet parody fodder. It may not be in the league of spoofs of Cadbury's Gorilla: – oh how Monkey loved Phil Collins replaced with Bonnie Tyler's Total Eclipse of the Heart, 50 Cent and the EastEnders theme tune – but first out of the blocks is the old "let's dub the 'making of' video with moderately mirth-inducing comments and voices". But where is the parody that shows what probably really happened when 100 cats were let loose: fur everywhere and the need for three tonnes of kitty litter to get through a night shoot?
