IHOP is doubling down on value, tapping into the nationwide push by restaurants to offer affordable meals amid rising costs for American diners.
Among many changes, the iconic breakfast spot has rebranded its omelette section to “Stuffed ‘N Stacked,” including a pulled-pork option, which IHOP President Lawrence Kim said fans had been asking for
The company also rolled out expanded value menu that now include a BLT served with French fries or hashbrowns, all priced at around $6 at participating restaurants. The value menu is available every day from 7 a.m. to 10 p.m. nationwide.
As part of the menu overhaul, IHOP unveiled its first proprietary coffee blend in 20 years, the IHOP Coffee Blend, which features 100 percent sustainably sourced, medium-roast Arabica beans from Brazil. The iced coffee lineup has also been revamped, now offering flavor options like vanilla, chocolate and Dulce de Leche.
IHOP’s value menu isn’t just about offering cheaper options but is a part of a bigger plan to get guests to try new items and spend a little more, according Kim. Speaking at the UBS Global Consumer and Retail Conference in March, he explained that the value platform works hand in hand with the chain’s “check-driving initiatives” from its innovation menu.
“At IHOP, value is designed to drive traffic, not replace full margin items, and that’s exactly what we’re seeing,” Peyton said during the earnings call, according to Restaurant Dive. “The value menu is drawing guests into the restaurant. And once they’re here, guests are also choosing premium offerings such as our breakfast combos and LTOs, like our Pumpkin Spice and Coffee Cake pancakes.”
Thanks to these updates, IHOP saw guests spending a little more and coming back more often in the second half of 2025. Average checks rose 150 basis points and, for the first time in years, more people visited restaurants in the third quarter, a trend that continued into the fourth quarter, according to the outlet. Altogether, this helped the chain’s sales at existing locations rise slightly by 0.3 percent.
Kim also said at the UBS conference that diners can expect more new menu items later this year, and teased that a popular favorite could be making a comeback.
