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Benzinga
Benzinga
Business
Shivani Kumaresan

IGT Inks Exclusive Licensing Deal With WWE To Develop Omnichannel Lottery Games

  • International Game Technology PLC (NYSE:IGT) has signed a multi-year exclusive licensing agreement with World Wrestling Entertainment Inc (NYSE:WWE) to develop and distribute WWE-branded omnichannel lottery games.
  • The financial details of the arrangement were not disclosed.
  • The agreement also involves turnkey promotional programs featuring company logos, Superstars, events, and programs. 
  • "The WWE brand has broad appeal that reaches diverse age groups and cultural demographics in many geographies," said IGT lottery chief operating officer Jay Gendron.
  • Price Action: IGT shares are trading lower by 1.02% at $29.05 in premarket on the last check Friday.
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