Ifra chief calls for multi-media reporting

Every media organisation seems to be singing from the same hymn book. Here is Reiner Mittelbach, ceo of Ifra, the international association for newspaper and media publishing, addressing its annual conference in India: media operators should provide multiple services. Hr provies this example: initial news alerts should be made through phone messages; net coverage should follow; and after that should come analysis in print, incorporating contributions from citizen journalists. (Via Editors Weblog)