I have to thank regular GU commentor Little Wide Word for putting me onto a site that she rightly describes as utterly barking. F&M do not rely on flashy graphics and video - in fact, if you were to stumble upon their site you could be forgiven for thinking it was a page from an online medical journal. They certainly use the most magnificently spurious science to make their points about the human need for sleep.
The idea, you see, is that if you have difficulty sleeping you pay someone else to do it for you. Readers supply pictures of themselves, their babies and dogs in the deepest slumber, and then sell off the hours to insomniacs such as myself. You can buy catnaps (often offered by genuine cats), siestas and full Sunday morning lie-ins. Utterly barking. I wonder if anyone has been so addled by a lack of sleep that they've actually parted with cash?
