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Birmingham Post
Birmingham Post
Technology
Shelina Begum

ID specialist Hello Soda launches new 'game changing' platform

Data analytics and ID specialist Hello Soda has launched a new “game changing” platform to bring its range of identity protection products into one format.

The Manchester tech firm identified that clients were having difficulty implementing multiple identity verification solutions such as its Know Your Customer (KYC), anti-money Laundering (AML) and fraud prevention solutions independently.

Its developers have responded to this challenge with the launch of Sodium - a single platform that integrates all of Hello Soda’s automated and global KYC and AML solutions.

Sodium has been designed and built by a multi-lingual team of ID and data science specialists across the globe.

Bosses have said this new platform will “further enhance the difference Hello Soda brings to global and local businesses.”

The platform enables organisations to not only add multiple ID&V products but it cross-references data to perform additional checks.

This includes information checked from document ID data which is cross-referenced with the dark web to an individual’s social footprint compared to CRA data.

Hello Soda’s tech is being used across a wide range of sectors in 177 countries and Sodium will enable the firm to extend its reach and the continued growth even further.

James Blake, CEO of Hello Soda said: “We’re extremely proud of what we’ve developed with this new single API platform.

“Sodium will enable us to continue our global growth, and speed up the thousands of checks we carry out every day to keep customers and companies going.

“We work with businesses all over the world, and are currently growing our client base in Latin America and Asia, and are making ID verification more accessible in Africa.

“That’s thanks to our suite of solutions and new API platform that makes it possible to verify anyone, anywhere in the world. It’s fantastic to see us improving digital security in so many countries throughout the world.”

Hello Soda works across a wide range of regulated and non-regulated sectors where user and customer identity checks are needed.

Clients include Blockchain, eToro, Klarna, Paysafe, and Sun Finance. 

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