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Livingetc
Livingetc
Julia Demer

Icons Only — Novogratz x Momeni Debuts an Indoor-Outdoor Rug Collection Inspired by the Most Influential Art Movements

Nogratz x Momeni indoor-outdoor patterned rugs .

Think of the most recognizable elements from 20th-century design: Bauhaus geometry, Postmodern color, Matisse-like botanicals — all come to mind. Now imagine them reworked for modern life, then placed underfoot. That’s the energy of the Novogratz and Momeni's latest collaboration: a seven-style series of indoor-outdoor rugs inspired by monumental art movements.

The lineup is aptly named — Icon — and arrives right on time. Summer calls for optimism, and few things shift a space's energy like a bold graphic underfoot. What sets this collection apart is its flexibility: patterns that look like they belong indoors, built from materials that don’t care if they end up outside. Most outdoor rugs feel like a compromise — safely beige, overtly utilitarian. These don’t play it safe. And thank goodness.

The collaboration plays to each brand’s strengths: Momeni brings the technical rug-making expertise; Novogratz brings a lifestyle sensibility rooted in color, play, and ease. And the materials are just as considered: everything is woven from durable polypropylene, meaning they’re coffee-proof, patio-proof, and ready for whatever. You can walk on them barefoot with a Negroni in hand, and not worry about the consequences.

These rugs aren't matchy-matchy. That’s the point. A dotted rug in the living room, stripes on the terrace — it’s a conversation. What you get is a low-commitment way to make a high-impact statement. Your floors get the art education. You, icon, just get to enjoy it.

Styling matters. A lot. Head to our rug placement guide for foolproof tips that work across patios, parlors, and everything in between.

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