As the world's population booms, and concerns about the impact of livestock on the environment grow, food security for the next generation has become an even more complex question. But there may be a solution close to hand. Insects are not only more space and energy efficient than traditional livestock, they are high in protein and nutrients while remaining low in fat and cholesterol.
Ento started as a project by four students at the Royal College of Art who were looking for creative solutions to the problem of food sustainability in an increasingly hungry world.
Through research into the psychology behind our reactions to various foods, they designed Ento – a food brand that aims to introduce edible insects as a tasty and sustainable source of protein in western cuisine. This may sound like a challenging task considering the long-standing resistance to the introduction of insects into our diet, but with studies in aeronautical engineering, industrial design, sustainability and food science between them, these four highly ambitious and capable graduates may just be able to do it.
Jonathan Fraser, Aran Dasan, Jacky Chung, and Julene Aguirre-Bielschowsky, the founders of Ento, are motivated by their love of food and their desire to tackle tough global problems. For Ento, insects are a delicious, healthy and efficient alternative to traditional livestock.
Through a succession of desirable products and delightful experiences, Ento intends to challenge the cultural taboo and build acceptance of insects as a new addition to our diets. The ultimate aim is to launch their brand, Ento, into restaurants and mainstream food retailers, selling tasty dishes based on insect protein.
Support Ento
To achieve its goal, Ento will need the support of those who are able to cast aside their preconceptions and embrace the possibilities of insect-based food.
In June, Ento will be hosting a Cocktails & Insect Canapés event where guests can sample their insect based creations. You can apply to attend this event here.
Then, based on the feedback they receive, Ento will launch a pop up in August. Supporters will be invited to purchase tickets to be the first to experience their vision for the future of restaurants. Register your support below to be the first to receive details.
