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The Independent UK
The Independent UK
National
Holly Williams

Iconic British crisp flavour to be axed after sales decline

  • KP Snacks has announced plans to close its Tyrrells factory in Uttoxeter, Staffordshire, which will lead to the discontinuation of its vegetable crisps range.
  • The decision follows a "sustained" decline in demand for the vegetable crisps and the loss of crucial export volumes.
  • While the exact number of affected employees is undisclosed, KP Snacks stated it would endeavour to minimise redundancies during the closure process.
  • The company confirmed that its other Tyrrells potato crisp ranges are not affected by this decision and continue to perform strongly.
  • Tyrrells was founded in 2002 by potato farmer William Chase and was acquired by KP Snacks owner Intersnack in 2018.

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