iCon -- Steve Jobs: The Greatest Second Act in the History of Business, by Jeffrey S. Young and William L. Simon, got a lot of publicity because Apple's CEO, widely regarded as a control freak, responded to its impending publication in characteristic fashion: "by removing all copies of other Wiley books from Apple's chain of retail stores".
This weekend, Alan Deutschman reviewed iCon in the San Francisco Chronicle, pointing out that stretches of it were summarised from his own bio, The Second Coming of Steve Jobs.
"Every author wants his work to influence later tellings, but hey, guys, this is kind of pushing it. I don't know whether I should feel flattered or ask for my fair share of the book's royalties."
The iCon review doesn't tell you much about the book, though it does make it sound pretty lame. However, it does point out that Jobs can't exert the same control over books that he exerts over other media because mainstream book publishers don't need his "exclusives," his advertising, or even shelf space in his Apple Stores.
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