Christmas advert season is already upon us.
All year our favourite brands have been busy working on heart-warming clips to ease us into the busiest shopping season on calendar.
And this year, Iceland is bringing the magic of Christmas to our screens with the help of Walt Disney Animation Studios Frozen 2.
The frozen food retailer won over British viewers last year with its tear-jerker Rang-tan - the advert that beat John Lewis to the top spot for most watched Christmas advert ever.
And the British supermarket chain is hoping to be just as popular this time round with the help of some familiar faces.
The bespoke animation features Frozen 2 characters including the Queen of Arendelle herself, Elsa, Princess Anna, Kristoff, reindeer Sven and the much-loved snowman, Olaf.
The advert shows the characters magically appearing during a family game of charades alongside the main items from Iceland's Christmas range.
Neil Hayes, director of marketing at Iceland, said: “We wanted to treat viewers to a magical Christmas advert this year and there is no better partner than Disney.
"We are both experts in Frozen!
“Disney’s Frozen 2 is the most eagerly awaited film of the year, the anticipation only matched by that of Christmas approaching.
"We want customers to Discover the magic of frozen this Christmas, both at Iceland and in the Cinema.”
When does the advert air?
The advert will premiere tonight (November 1) on ITV at 8.15pm.
Disney's Frozen 2 will hit cinemas on November 22.
