Food retailer Iceland has released their own take on the 2021 John Lewis Christmas advert, just hours after the original launched.
In a parody released on the supermarket’s Twitter and YouTube pages, fans have been treated to a potato-themed mash-up to the original advert.
The spoof begins as expected, but as schoolboy Nathan wonders into the forest, Skye the alien has morphed into Space Raiders potato shape; a fan favourite that is exclusive to Iceland.
The pair bond over Christmas traditions, but then the feel-good ad takes a cruel turn as potato aliens are on the menu at Nathan’s family Christmas dinner.
The parody video, produced by Iceland’s creative agency Taylor Herring, concludes with the Space Raider making an abrupt departure on her spaceship to ensure she doesn’t meet the same fate as her friends.
The video concludes with the hilarious caption ‘For a Christmas as magical as your first…Eat An Alien.’
A spokesperson for Iceland said “We have an incredible range of Christmas foods this year but couldn’t miss this chance to show off one of our most popular exclusives. For customers who are looking to change-up their Christmas dinner spread, and surprise a few guests, they could always serve up a few Space Raiders potato shapes along with some of our luxury, triple-cooked roast spuds.’
