There has been a big boom in vegan products in supermarkets over the past 12 months and there's a new one on sale at Iceland which has caused a bit of a social media storm.
The frozen food store has hit headlines in recent weeks for selling the 'cheapest' chicken in the UK and now has loads of people talking on Facebook thanks to the release of its new vegan pizza.
The crisp wholegrain ultra-thin pizza doesn't have a cheese or a tomato base, instead the ingredients are on top of a houmous style sauce.
Customers can look forward to tucking into black kale and seasoned tomatoes on top of the houmous base and if you're curious to try the pizza, it won't set you back too much as it's on sale in store and from Iceland's website for just £2.
The pizza has received rave reviews from happy shoppers who've left their feedback on the website.
One satisfied customer wrote "This is the best vegan pizza I have ever had, the houmous sauce and wholemeal base make it unique and the taste is delicious," and another added "OMG! best vegan pizza on the market. Absolutely delicious and always on my shopping list."
The pizza also prompted a big reaction on Facebook page Extreme Couponing & Bargains UK, although opinion was much more divided.
Someone reacted "Flatbread that is. Flatbread with humous dust on it lol. Not a pizza," and another follower No cheese what's the point of a pizza may as well eat cardboard."
