Iceland is selling vegetables for just 1p in the latest round of price cuts by major supermarkets - but only for online shoppers who act quickly.
This afternoon Iceland said all of its fresh and frozen vegetables priced at £1 or under will be available for just 1p when shoppers buy three packs online.
Supermarkets have been battling it out to provide the cheapest vegetables for Christmas this year.
Last week Aldi and Lidl kicked off the supermarket Christmas food price war by slashing the price of veggies to just 19p.
But now Iceland said it had "blown the competition out of the water" by undercutting them by as much as 18p.
What do you think of the news? Let us know in the comments
The offer applies to products such as 880g of carrots and 660g of parsnips, normally 79p, as well as 900g of sprouts, typically £1.
To get the 1p offer, shoppers have to add three packs of their chosen Christmas vegetables to their online basket and enter the code ‘ICE1VEG’ when they checkout to receive their discount.
The deal isn't available in shops - you can only use the promo code online.
The sale starts today (December 20) and ends midnight tomorrow (December 21) so shoppers will have to act quickly to reserve their vegetables and take advantage of the offer.
All fresh vegetables included in Iceland’s offer will have best before dates that fall after Christmas Day to ensure they’re fresh and ready for December 25.
Iceland managing director Richard Walker said: “Christmas has become more important than ever this year, with families having lost out on precious time together last time around.
"That’s why we’re delighted to support our customers by cutting the costs of their festive feasts whilst also releasing a further 180,000 delivery slots between now and Christmas Eve.
“It isn’t just about winning the battle for the cheapest supermarket veg – we wanted to make sure that everyone is able to have a brilliant Christmas with their loved ones without having to worry about the monetary hangover that often follows.”
The full list of 1p fresh vegetables
- Iceland Carrots, 800g, 79p
- Iceland Parsnips, 660g, 79p
- Iceland Broccoli, 400g, 79p
- Iceland British Brussels Sprouts, 500g, 79p
- Iceland Savoy Green Cabbage, 1 unit, 79p
- Iceland Curly Kale, 200g, £1.00
- Iceland Green Beans, 220g, £1
- Iceland Sugar Snap Peas, 160g, £1
- Iceland Large Flat Mushrooms, 250g, £1
- Iceland Closed Cup Mushrooms, 300g, £1
- Iceland Farmers Market Button Mushrooms, 125g, 65p
- Iceland Chestnut Mushrooms, 250g, £1
- Iceland Brown Onions, 3 pack, £1
- Iceland Red Onions, 3 pack, £1
- Iceland Onions, 1kg, £1
- Iceland Traditional Mash Potato, 400g, £1.00
- Mash Direct Carrot Parsnip & Turnip Mash, 400g, £1
- Iceland Baby New Potatoes With Herb Butter, 360g, £1
- Iceland Carrot Batons, 300g, 70p
- Iceland Stew Pack (Onion, Swede, Parsnip & Carrot), 900g, £1
- Iceland Cut Soup Vegetables, 320g, £1
- Iceland Garlic, 4 pack, £1
The full list of 1p frozen vegetables
- Iceland Garden Peas, 800g, £1
- Iceland Button Sprouts, 900g, £1
- Iceland Country Mix (carrots, peas, cauliflower, green beans), 900g, £1
- Iceland Broccoli Florets, 800g, £1
- Iceland Baby Carrots, 900g, £1
- Iceland Cauliflower Florets, 800g, £1
- Iceland Very Fine Whole Green Beans, 900g, £1
- Iceland Floret Mix, 800g, £1
- Iceland Petit Pois Peas, 600g, £1
- Iceland Floret & Carrot Mix, 900g, £1
- Iceland Mixed Veg 900g, £1
- Iceland Sliced Green Beans, 650g, £1
- Iceland Tenderstem Broccoli, 180g, £1
